ON Hotels y Aromas de Ibiza. New Collaborative Agreement of 'Sensorial and Olfactory Marketing'.
Mmmm how good it smells! We continue with our permanent concern to achieve the highest standards of quality so that the stay of our Fans'ON is wonderful. On Hotels and Aromas de Ibiza close this season a Collaborative Agreement of 'Sensorial and Olfactory Marketing'. In charge of aromatizing, among others, the Goya Awards. "A scent is worth a thousand words" In Aromas de Ibiza they are true specialists in applying sensorial marketing, or marketing of the senses, in hotel businesses, representing more than 75% of our customers, both with seasonal clients of 6 months in the Balearic Islands, and throughout the year in Peninsula or Canary Islands. Sensory marketing or marketing of the senses, is a modern science consisting of using specific aromas in a business environment in order to arouse emotions, and thereby influence consumer behavior and the mood of employees. sensory, uses the aromas to evoke emotions and offer memorable experiences. With the implementation of this innovative technique, what is intended is to alter the most sensitive sense of the human being, the sense of smell, a "commercially" virgin sense that also has the quality of being of fast association and of greater permanence in our memory. According to research from the Rockefeller University, we remember 35% of what we smell, which is why, through olfactory memory and our products, it can impact, influence and seduce your consumer. We will achieve a differential value to the brand, working on the creation of an emotional link between the brand and the consumer through olfactory memory.